How a haircare and skincare brand simplified shipping into the U.S..
Based on a real ExperShip customer. Name and identifying details withheld.
- profile
- Haircare and skincare brand
- region
- Turkey to the U.S.
- channels
- DTC store · Marketplaces
- volume
- 2,000 to 3,500 parcels a month
- team
- 5 to 8 people
the challenge
Before ExperShip.
This haircare and skincare brand built a loyal following at home before American customers started finding it online. Within a year, U.S. orders were a large share of the business, and shipping them had become a daily chore for a small team.
Each U.S.-bound parcel needed a product description that customs would accept, an HS code, a declared value and the right carrier service. The team kept that information in a spreadsheet, copied it into carrier websites one order at a time, and fixed mistakes after the fact. Shampoos, serums and creams look alike on paper, so vague descriptions were easy to write and slow to correct.
Cosmetics also come with their own U.S. import rules, so the brand wanted the same accurate details on every shipment it handed to its carriers and its customs broker. And once a parcel left, American buyers expected the kind of tracking they get from domestic stores.
what they use
Their setup.
- Rate comparison across carriers on every U.S.-bound order
- Labels and customs documents created in one step, with item descriptions, HS codes, values and country of origin
- Shipping rules that pick the service by weight and destination
- Address validation before a label is bought
- Tracking for every parcel in one place, with tracking emails to buyers
results
What changed.
Approximate figures, rounded to protect the customer's identity.
| Metric | Before | With ExperShip |
|---|---|---|
| Shipment preparation time | 5 min per order | 2 min per order |
| Orders needing a documentation fix | 6% | 2% |
| Shipping admin per week | 20 hours | 9 hours |
operational impact
Day to day.
Customs details now travel with the label instead of being retyped, so the same description, HS code and value reach the carrier on every order. Fewer parcels need a correction after they ship, and the broker gets consistent paperwork to work from.
The operations lead stopped switching between carrier websites and spreadsheets. Rules handle the routine choices, and the hours saved went into customer service and new product launches instead of shipping admin.
ship like this
Set up your shipping the same way.
Compare carriers, buy labels, generate customs documents and track every parcel in one place.
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