How to reduce shipping costs for your online store
A prioritized checklist to cut ecommerce shipping costs: right-size packaging, rate-shop every order, unlock discounted rates, match service to promise, and lower returns.
August 3, 2026← Back to Blog author
Emily Fletcher
Emily Fletcher is a renowned logistics expert and author, with over 15 years of experience in the industry. With a passion for optimizing supply chains and streamlining operations, Emily has helped numerous businesses achieve significant cost savings and improved efficiency. Her expertise lies in creating innovative logistics strategies tailored to the unique needs of each organization. As part of ExperShip’s Digital Marketing team, Emily provides practical insights and actionable advice to guide professionals in the logistics industry toward achieving operational excellence.
Articles by Emily Fletcher · 4
Should you offer free shipping? A decision guide
Free shipping is a marketing cost, not a gift. Use this decision framework, the four free-shipping models, and break-even math to decide if it fits your margins.
July 17, 2026
Ecommerce shipping: the complete small-business guide
A practical, answer-first walkthrough of ecommerce shipping for small and growing online stores: packaging, carriers, rating, fulfillment, customer pricing, cross-border, and returns.
May 27, 2026
Rate shopping: always pick the cheapest compliant carrier
Rate shopping compares live carrier prices per order and picks the cheapest service that still meets your delivery promise. Learn how it works, how to define compliant so you avoid surcharges and late deliveries, and how to automate it on every order.
November 22, 2025